ABOUT

The Archive is the creative practice of Lauren Grier — a strategist and designer building brand systems, campaigns, and digital experiences.

Rooted in Atlanta, with collaborators across the US, The Archive works with fashion, wellness, and lifestyle brands ready to move with intention. We lead with strategy, but we care about the vibe — because good brands aren’t just beautiful, they’re built to convert, expand, and evolve.

This is a studio for the ones who know who they are — or at least want to. The ones who want their brand to feel like something. The ones who care about clarity, cohesion, and showing up well across every channel.

We don’t just make things look good. We help brands move better, speak clearer, and design smarter — from the inside out.

The Archive isn’t just creative support. It’s creative partnership — for brands with something to say.

Services we offer

  • A 6-month program designed for brands that need full-scale strategy and execution. Residency can include brand strategy + design, email marketing, or social media campaign graphics, customized to fit your needs. This isn’t a one-time service—it’s a long-term investment.

    (Limited Fractional CMO services available.)

  • More than just visuals — it’s about curating a brand experience that’s a vibe. From concept development to on-set execution, we ensure every campaign, photoshoot, and activation is strategically designed to align with your brand’s identity + marketing goals.

    Work has been featured on Hype Hair + Remedy by Ari.

  • We build digital spaces that make sense—intentional, functional, and designed for growth. Website projects are taken by invitation only, ensuring each project is the right fit for our approach + expertise.

  • Whether you’re refining your current strategy or launching something new, this 90-minute 1:1 strategy session is tailored to meet your brand’s unique needs. We’ll dive into your business goals, pain points, and digital presence — covering everything from brand positioning to marketing strategy — and build a clear, actionable plan to move you forward.

    After the session, you’ll receive a custom strategy deck, a recording of the call, and any relevant resources or recommendations. This $250 investment will leave you feeling empowered, inspired, and confident in your next steps.

  • The Digital Read is a full, honest review of how your brand shows up online. We take a sharp, creative look at your social media, email marketing, and website — how it feels, how it moves, and how it performs.

    You’ll walk away with a detailed audit breaking down:
    — what’s working
    — what’s missing
    — what’s getting in the way (and how to fix it)

    We don’t just skim the surface.
    We audit your visuals, your flow, your messaging — and deliver a clear, actionable plan to move cleaner, sharper, and smarter this year.

why the archive?

⚡️ we think big picture

We don’t just design. We define, refine, and structure your brand for long-term impact—so every touchpoint feels intentional.

🪩 Creative with Strategy at the Core

Looks matter, but strategy drives results. Every choice we make is rooted in data, audience insight, and brand positioning.

👩🏾‍💻 More Than a Design Studio

We act as an extension of your team, ensuring that your visuals, messaging, and execution move in sync.

🧚🏾 We work with brands that get it

If you're looking for fast, surface-level design, we’re not your people. But if you want a brand built to last? You’re in the right place.