ABOUT

The Archive is the creative practice of Lauren Grier — a visual strategist and designer building systems, campaigns, and digital experiences.

Based in Atlanta, Lauren partners with fashion, wellness, and lifestyle brands that stress the importance of their aesthetic + vibe. She brings over a decade of experience in digital marketing, brand strategy, and design — with a client roster that includes Hype Hair, STRIPT, BUJI Matcha, and Therapy for Black Girls.

With The Archive, you’re not just getting visuals. You’re getting someone who understands how brand, content, and commerce all work together. Someone who thinks in strategy decks, mood boards, spacing, and scroll behavior. Who knows when something feels off and how to fix it.

  • Brand Curation is our signature service + the key to having strong visual identity.

    You’ll work 1:1 with Lauren to audit and shape the visual strategy of your brand, product, or campaign. With over a decade of digital marketing + creative direction, she brings strategy and the aesthetic. Lauren’s goal is to be intentional + elevate your vibe.

    you need this if:

    — you’ve saved a hundred pins on Pinterest but still can’t solidify direction

    — you keep switching brand colors because nothing feels **right

    — your packaging, website, and IG grid all look like different brands

    — your brand is a vibe online, but your packaging doesn’t hit IRL

    — you’re launching something and want it to look intentional, not rushed

    — you know your brand is special, but you just need a little help showing it

    the deliverables:

    — 1:1 90 minute strategy call

    — a curated moodboard + creative direction

    — brand voice notes + copy tone

    — color, type, and layout inspiration

    — references for packaging, content, styling, and more

    — a refined brand vibe to guide your entire creative team

    Lauren has curated visuals for brands like STRIPT, BUJI Matcha, Tipsy Scoop, Hype Hair, AFOKOSKIN, and Laurel Lane Jewelry — shaping how they move, speak, and connect across every touchpoint.

  • A 6-month program designed for brands that need full-scale strategy and execution. Residency can include brand strategy + design, email marketing, or social media campaign graphics, customized to fit your needs. This isn’t a one-time service—it’s a long-term investment.

    (Limited Fractional CMO services available.)

  • Brand consultations are 1:1 working sessions to get real about where your brand stands and what it actually needs to move forward.

    You’ll work directly with Lauren to sort through what’s working, what’s off, and what’s worth your energy.

    You’ll leave with clarity, direction, and a vibe that finally makes sense.

    you need this if:
    — You’re juggling too many ideas + need help choosing what to focus on
    — Your brand feels okay, but not fully dialed in
    — You’re launching something + want a second brain on the strategy
    — You’ve done all the DIY, now you want an expert opinion
    — You just need to talk it out with someone who gets it

    what’s included:
    — 90-minute 1:1 strategy call
    — custom strategy deck recapping takeaways + recommendations
    — full call recording
    — links, tools, and creative prompts tailored to your brand

    After the session, you’ll receive a custom strategy deck, a recording of the call, and any relevant resources or recommendations.

  • From concept development to on-set execution, we ensure every campaign, photoshoot, and activation is strategically designed to align with your brand’s identity + marketing goals.

    Work has been featured on Hype Hair + Remedy by Ari.

  • We build digital spaces that are intentional, functional, and designed for growth.

    We’ve worked with brands like University of Toronto, STRIPT, BUJI Matcha, Good Works, LBE Fitness.

    Website projects are reserved for select e-comm and retail clients, by invitation only.

Services

why the archive?

⚡️ we think big picture

We make sure your brand makes sense across every platform. Our focus is long-term clarity, not short-term trends.

🪩 Strategy COMES FIRST

Design is important, and it has to be backed by strategy. Everything we recommend is backed by audience insight, brand goals, and real data.

👩🏾‍💻 More Than a Design Studio

We are thinking with you, not just for you. From brand direction to rollout, we make sure everything is cohesive and moves with purpose.

🧚🏾 You’re getting direction

We bring 10+ years of creative and digital marketing experience to every project. From brand identity to campaign rollout to email strategy to e-comm, we know how to turn ideas into clear, cohesive brands.